Tact Named a “Cool Vendor” in 2017 CRM Sales by Gartner

Leading analyst firm profiles the first commercial virtual digital sales assistant in new report

Tact, the sales experience platform, today announced it has been designated to the Cool Vendors in CRM Sales, 2017 report by Gartner, Inc.’s Tad Travis and Ilona Hansen published April 24, 2017. The report evaluates artificial intelligence and machine-learning technologies capable of improving CRM programs and disrupting traditional sales execution and coaching approaches.

Sales organizations like GE, Kelly Services and The AES Corporation rely on the Tact platform to turn their sales forces’ connected devices into AI-powered digital sales assistants that automates administrative tasks and interacts with their most essential tools - phone, email, calendar, maps, CRM, LinkedIn, and more - to provide users with a frictionless selling experience. Syncing and contextualize customer data across multiple systems of record, Tact presents key insights to the user in natural language at the time they need it most through an app, SMS or voice. Organizations benefit by seeing stronger adoption and ROI with their existing CRM systems, leading to more productivity from the field and greater data fidelity for more accurate forecasts and predictions.

Gartner’s report points out, “the mainstreaming of artificial intelligence for sales is important, because it represents a degree of sales process transformation not experienced in the SFA market since the creation of SaaS SFA systems in the late 1990s.” The report also states, “forward-thinking application leaders have sought new sales technologies to disrupt the status quo, moving beyond the traditional methods of sales automation into systems that will drive business transformation.”

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Supporting Quotes

"We believe that some of the biggest challenges in business software can be solved with artificial intelligence and machine learning,” said Peggy Johnson, Executive Vice President of Business Development at Microsoft. “Tact is pioneering a better and more natural way for salespeople to be productive with customers through its AI-powered digital assistant, and we’re pleased to see such a respected research firm as Gartner recognize their work.”

“Tact has changed how our sellers incorporate CRM into their daily workflow,” said Brad Sibbald, National Sales Director at Kelly Services. “We’re seeing greater productivity by reducing admin time, as well as deeper visibility into sales activity and the pipeline.”

“CRM remains one of the most important categories in enterprise software, yet as an industry it remains challenged because it has one of the worst adoption rates among sellers,” said Chuck Ganapathi, Founder and CEO of Tact. “We agree with Gartner’s prediction that virtual digital sales assistants will become the primary interface by which sales reps manage their work, and we’re honored they selected us as a 2017 Cool Vendor.”

Download a complimentary copy of the 2017 Cool Vendor report here.

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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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