What makes your omnichannel strategy succesful? the 4C’s of Omnichannel, namely Customer, Context, Content & Collaboration

The last few years have transformed the pharma industry, be it the disruptive innovation in R&D, the Vaccine revolution, newer therapies, or the new commercial models.

Face-to-face detailing by field teams has been the tried and tested method of promotion in the pharmaceutical industry for decades, a look at how we are returning to field!

Reimagining Compliant Email Experience - Tact's modern email delivery system enables field teams to reach more customers through improved open rates.

In a recent article by Alvarez and Marsal, the author commented there is a need to further reshape and keep evolving the customer-facing commercial models in pharma.